Adobe Social

Creative direction of organic and paid social content for Adobe's most innovative products

Project Info

As a creative powerhouse, Adobe has unveiled some of the most innovative products we’ve seen yet.  2023 was the year of AI. With the debut of Adobe’s AI arm, Firefly, our team was tapped to develop content that not only drove awareness, but inspired and educated on what’s possible with the hottest new tools at your fingertips.

Over the last year, we've supported new product launches and features with the most eye-catching social posts and videos to speak directly to the most creative people in business. Our design team became the front line for testing new features, and for shaping the public consciousness of AI as an ally in creative work, evolving awareness of use cases without alienating a core audience of creative professionals.

As Design Director on this account, I led the design and creative direction across 7 different social channels, from the AI-powered Firefly and Adobe Express to the crown jewels of Photoshop and Lightroom. Our creative team of over 8 designers and 3 copywriters supported 10 launches and created over 240 unique assets in one year—expanding our Deutsch portfolio from one single Adobe product to many.

Select Faves

Adobe Premiere Pro

The power of masks, music, tennis, and video editing

Adobe Firefly

Standing at the cutting edge of AI design tools

Adobe Photoshop

Celebrating those who get lost in the craft and live for the layers

Adobe Acrobat

Free Lance from tax season woes

Adobe Acrobat

The best way to PDF -- Xoxo, Pookie

Adobe Express Mobile

Making content creation quick and easy

Adobe Firefly

Elevating the motion with AI

Adobe for students

Inspiring next gen creators across campuses