Brit + Co x JCPenney

Art direction and design for JCPenney's spring collection post on Brit + Co
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Project Info

From creating moodboards and social media graphics to purchasing props and art directing shoots, I shaped the look and feel of branded content for Brit + Co — a media company rooted in inspiring, educating and entertaining real women with a creative spirit. With this campaign, we partnered with JCPenney to highlight some of their hottest spring styles that accentuate bods of all shapes and sizes.

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Credits
Company: Brit + Co
Client: JCPenney
Role: Art Director, Designer, Writer
Year: 2017
 
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Models: Alisa Magennis, Beth Wischnia, and Caroline Hetzel
Visual Direction, Production, and Design: Karen Pham
Hair and Makeup: Misty Spinney
Photography: Chris Andre
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© 2024 All projects made by Karen Pham and collaborators.

 

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