PetSmart Holiday

Visual direction and campaign for the 2023 Holiday season

Project Info

The holidays bring the entire family together. They’re an opportunity to reconnect, strengthen our relationships, and create memories that last a lifetime – especially with our family members covered in fur.

Whether this is your pet’s first time celebrating or their favorite time of year, PetSmart is here to help you and your family Make Merry Memories you’ll cherish forever.

Discover the magic behind every door in this PetSmart holiday campaign. With director Drew Kirsch at the helm, we created a visually stunning world all inside a whimiscal advent calendar.

Taking visual cues from PetSmart's Red Ball, this design system combines both illustration, grids, and patterns to spark holiday spirit and inspire you to make (more) merry memories with your pet.