Target Easter

Visual direction and campaign brand book for the 2018 Easter season
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Project Info

Easter is a time of awakening—an invitation to refresh our perspective, step away from the routine and mundane so that our minds can wander from sense to nonsense. This “Easter Fools’ Day”, we invited Target guests to play with their imagination. Trusting their nonsense. Giving up common sense. Throwing out the rules. To be fools.

Don’t make sense. Make fun.

We created an Easter brand book that later served as the visual guide for the Target Easter 2018 campaign.

Credits
Agency: Deutsch LA
Client: Target
Role: Designer
Year: 2018
 
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Executive Creative Director: Jorge Calleja
Design Directors: Cris Strittmatter, Greta Mantooth
Designers: Karen Pham, Syd Rein
Creative Director: Carmen Love
Senior Art Director: Rachel Ma
Copywriters: Catherine Ogletree, Lukas Miller
Directors: AKATRE
Original Music: Antfood
Photographer: Ben Morris
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Broadcast

‹ Target x Theatrical Licensing
› Brit + Co x JCPenney

© 2024 All projects made by Karen Pham and collaborators.

 

Based in
California

Available
Worldwide

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