Target x Mickey Mouse

Visual direction and campaign for Mickey Mouse's 90th anniversary collaboration with Target

Project Info

Target is known for bringing unique collaborations to its guests. To celebrate Mickey Mouse’s 90th anniversary, Target invited everyone to play by ears—rolling out an exclusive summer collection (with more than 350 items) of Mickey-inspired products.

This resulted in a poppy, fun shoot—where the final images seamlessly paired with graphic marks of two iconic brands: Mickey Mouse and Target. Final assets were seen on Target.com as well as social platforms like Pinterest and Instagram.

As a cherry on top, we also transformed the bollards outside of Target stores.