Target x Theatrical Licensing

Visual direction for Target's theatrical licensed products campaign
jurassic-t-rex-nobullseye

Project Info

Unleash your imagination

Target has always been a place where
people can go to escape, wonder,
belong, and discover. And with that, their products have always been
the catalysts for
our imagination.

For the 2018 theatrical campaign season, we combined the power of Target's products with the playful use of shadows to make the imaginary real.

Unleash Your Imagination is a campaign for licensed products at Target in partnership with the theatrical releases of Avengers: Infinity War, Jurassic World: Fallen Kingdom, and Solo: A Star Wars Movie. Through the use of shadows, Target invites everyone to be the captain of their own imagination.

Credits
Agency: Deutsch LA
Client: Target
Role: Design, Art Direction, Casting, Post-Production
Year: 2018
 
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Executive Creative Director: Jorge Calleja
Creative Director: Jon Willard
Design Director: Greta Mantooth
Designers: Karen Pham, Syd Rein
Copywriter: Rocio Urena, Catharine Ogletree
Video Directors and Photographer: JUCO
Animation: Method Studios

Target x Jurassic World: Fallen Kingdom

Pins_Jurassic_clever girl
Pins_Jurassic_veggiesaurus
Pins_Jurassic_raptor
Pins_Jurassic_pj girl

Target x Avengers: Infinity War

QDAF0018220_TargetAvengersBlackPanther15_Bullseye
Pins_Avengers_black panther
Pins_Avengers_pj boy
Pins_Avengers_captain america
Pins_Avengers_ironspider
Pins_Avengers_ironman nerf
Pins_Avengers_marvel tee man
Pinterest_Overview

Target x Solo: A Star Wars Movie

Pins_Solo_han-and-chewie-red
Pins_Solo_chewie girl_shad
TargetLicensing2018_Overview
‹ Target Back to School
› Target Easter

© 2024 All projects made by Karen Pham and collaborators.

 

Based in
California

Available
Worldwide

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