Walmart +

Visual identity system and campaign for the Walmart's first membership program

Project Info

A membership for anything today brings

Walmart’s first-ever membership program rolled out in 2020⁠—bringing together in-store and online benefits to save customers time and money. The membership offers a variety of perks⁠—including early access to upcoming sales and releases, free unlimited deliveries from the store, mobile scan and go, and fuel discounts across its partner gas stations.

Our team was brought on at the height of the pandemic to create the Visual Identity System for the brand—developing the benefit visuals, photo style, and design templates to ensure consistency across multiple channels, supporting campaigns, and the online experience.

Throughout 2021 and 2022, we've evolved our brand guidelines to hone in on how Walmart+ is set apart from the Walmart brand⁠—not only in terms of colors but also in photography style and visual applications. Our visuals embody the spirit of our creative platform "For anything today brings," with its bright, optimistic, & energetic style.